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Analysis Archives | Full Duplex Digital Public Affairs
Canadians geeked out on the 2016 census

Canadians geeked out on the 2016 census

The stats are in. Canadians, or at least a healthy number of them, geeked out on the 2016 census. According to our analysis using Sysomos MAP, 51,974 Canadians issued 65,107 tweets about the census between May 1 through May 10, inclusive. This includes retweets of...
More than 1M tweets about the Fort McMurray fire

More than 1M tweets about the Fort McMurray fire

The devastating Fort McMurray wildfire entered its seventh day, yesterday. Twitter has played a prominent role in the dissemination of information and, more importantly, has served as a key platform for coordinating humanitarian efforts. There are countless stories of...
Zen and the art of social networking economics

Zen and the art of social networking economics

You may have heard that Facebook changed its algorithms — yes, again — and that organic social interactions will be further displaced in favour of pay-for-play reach and engagement. I was trying to come up with a name for it, something like Computationally...
Trump: A whole new level of Keep It Simple Stupid

Trump: A whole new level of Keep It Simple Stupid

Donald Trump and his…er…style of communication offers an endless supply of material for analysis. A while back I shared a Boston Globe article that compared the communication grade-level of all of the presidential hopefuls. It should come as no surprise...
Final tally of Remembrance Day Twitter activity

Final tally of Remembrance Day Twitter activity

How did Remembrance Day look on Twitter? It was a global discussion with 115,544 Canadians issuing 130,688 remembrance tweets over the course of the day (analysis conducted using Sysomos MAP). Globally, there were 2.6 million remembrance tweets issued during the first...