Shock and emotion: online advocacy done right

Shock and emotion: online advocacy done right

I posted some examples of effective online advocacy campaigns in the healthcare space last week. I explained how they perfectly within the Digital Advocacy Hierarchy of Needs to change public behaviours or public policy. Here are two campaigns in the distracted...
Are you doing communications risk assessments?

Are you doing communications risk assessments?

The web, particularly social media, has brought with it an abundance of opportunities to communicate and connect. Everyone has an equal opportunity to have their moment. The desire to deliver an impactful message and reach a significant number of people — or to...
What the Sudbury byelection teaches us about online advocacy

What the Sudbury byelection teaches us about online advocacy

I just finished an interview with CBC about the provincial byelection in Ontario. I was asked to comment on an interesting graph that shows trends in “engagement” with content published by the five leading candidates. My take? Likes and shares are...
Bell Let’s Talk is more than just a Twitter trend

Bell Let’s Talk is more than just a Twitter trend

By now you’re probably already aware that today is Bell Canada’s annual Let’s Talk Campaign. It’s a brilliantly put-together initiative to help break the stigma associated with mental illness, increase awareness of mental health resources...