Matters of Opinion 2017: Canada skews digital (#MattersOfOpinion)

Matters of Opinion 2017: Canada skews digital (#MattersOfOpinion)

If we told you in 2005 (the year Facebook launched in Canada) that roughly six in 10 Canadians would check Facebook at least once every day a decade later, you wouldn’t have believed us. Just two years ago, 12% of Canadians reported social media (all platforms...
CREAM always rises to the top

CREAM always rises to the top

A colleague and I are delivering a presentation to a client this morning. We’ve been asked to help senior leadership promote digital literacy both within their organization. We created an acronym to help our client remember the way forward: CREAM. Culture: The...
Digital public affairs roundup: September 30, 2016

Digital public affairs roundup: September 30, 2016

Strategy over scattershot, innovation over inertia… seven must-reads for digital public affairs practitioners. #ImWithHer: Inside the Clinton campaign’s social strategy If you’re going to include social media and online platforms as part of your public...
Digital public affairs roundup: September 24, 2016

Digital public affairs roundup: September 24, 2016

Influence, advocacy, polarization, rebranding and stories… seven must-reads for digital public affairs practitioners. You’re doing influence marketing wrong: insider tips to do it right Don’t be fooled by the “velvet ropes and red carpet.” Real action happens...