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Online Advocacy Archives | Full Duplex Digital Public Affairs
Shock and emotion: online advocacy done right

Shock and emotion: online advocacy done right

I posted some examples of effective online advocacy campaigns in the healthcare space last week. I explained how they perfectly within the Digital Advocacy Hierarchy of Needs to change public behaviours or public policy. Here are two campaigns in the distracted...
Digital Advocacy Hierarchy of Needs

Digital Advocacy Hierarchy of Needs

Playbooks and checklists play an important role in planning and executing digital advocacy campaigns. These tend to be procedural. They ensure the right things happen in the right sequence to improve your chances of campaign success. What’s been missing for...
Online advocacy in healthcare

Online advocacy in healthcare

I’m giving a talk today on the role of digital in advocacy, with a specific focus on healthcare issues. My talk includes a number of great examples of how organizations and individuals are harnessing the tools of the online world to amplify their message and tip...
Your digital ecosystem and the social media boneyard

Your digital ecosystem and the social media boneyard

My good friend Joe Thornley reminded me of an important idea I subscribe to. It’s simple. In this age of social media, never underestimate the power of a website and a blog. In almost all cases, websites and blogs are online properties you own and can control....
Digital activism needs a central nervous system

Digital activism needs a central nervous system

In a recently released TED Talk, researcher and assistant professor Zeynep Tufekci brings up a number of themes I’ve commented on in the past; themes that are bound to re-emerge when Dr. Ken Coates‘ book #IdleNoMore: And the Remaking of Canada comes out...