Emergency communications, blowback, becoming a media brand, ad-targeting, political views and power players… seven must-reads for digital public affairs practitioners.
The world has changed a lot in the last 15 years — politically, socially and digitally. This series on public safety communications looks very interesting. FirstNet’s video series can be found here.
Coke became an entertainment company. Nike became a personal achievement company. And now Starbucks has figured out strong brands have something more than a product and a vibe, they also offer an asynchronous service that extends the connection.
Possibly sarcastic remarks. Instructions couched in subtleties. What could possibly go wrong here? Lesson: ALWAYS do your TRAs!
Facebook’s paid media offerings keep getting more compelling and powerful. Is your public affairs team putting this tool to good use?
Find out what Facebook thinks your political stance is.
They’re social media savvy and have political status. Staffers aren’t what they used to be.
Even journalists have to think like entrepreneurs and media organizations like startups these days. The New Yorker has figured out that being agile, creative and relatable is the way to attract and build engaged audiences.