OOSS-coverFull Duplex started an ambitious research project this past June. We collected data from some of the most engaged online Canadians to help us gain greater insight into how Canadian opinions are shaped by online information and interactions.

As large as it was, we made the project larger the next month. We brought on two partner companies, Abacus Data and MediaStyle, in order to expand the scope and reach of our research and ultimately allow us to model the relationship between the “engaged Canadian” and what we’ve come to call the “classic Canadian.”

Online Opinion Shaping Survey: How do Canadians engage politically with Social Media?

Our report is now available for download — at no charge — at OpinionShaping.ca. In it, we illustrate the online opinion-shaping dynamic in something we call “Canada’s digital public sphere.” In the coming weeks, Full Duplex will also release supporting information to our clients to provide more insight into engaged Canadians.

41% of Canadians have changed their opinion
because of something they saw online.

Full Duplex, Abacus Data and MediaStyle will be co-hosting a seminar in Ottawa on November 15. We’ll expand on our research and offer recommendations on how to apply our findings to your organization or campaign. The half-day seminar includes lunch at a charge of $290.00 (plus taxes) per attendee. Space is limited, so reserve your seat by emailing rebecca@mediastyle.ca.

We have conducted additional research into those who are more active online. Our analysis indicates engaged Canadians help shape news and opinion of “classic Canadians” through their online interactions with journalists. Further, over half of engaged Canadians have contacted a politician through social media; 72% report receiving a response and 62% note they were satisfied or very satisfied with the response they received.

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