Research and reportsExpand your understanding of the role digital tools play in advocacy, policy and democratic engagement.
Matters of Opinion
As social media adoption rates for public affairs chatter continue to rise – albeit at a slower rate than in some other countries – Canadians are becoming increasingly exposed to the online discourse through mainstream media channels. This flow of information is consistent with the model we put forward in last year’s Matters of Opinion report. Essentially, social media is the confirmed water cooler of the modern era.
Idle No More
The Idle No More movement grew out of a number of complex, deep-rooted issues which can be difficult to convey within a newspaper article, much less a 140 character tweet. In trying to simplify these issues, many important details of the movement were lost. The challenges associated with communicating nuanced issues in a clear, concise and meaningful way are likely among the many factors that caused public interest in INM to take a sudden downturn just as the movement seemed to be reaching critical mass.
Peace, Order and Googleable Government
In today’s information culture, people look to the Internet first to learn about issues, find information, solve problems and engage with others. A well-designed, well-maintained digital ecosystem, including a website (or digital constituency office) and social media outposts, has become an increasingly valuable asset for politicians. As identified in the 2013 edition of our Matters of Opinion report, online information and interactions are playing a larger role in how Canadian opinions are being shaped.
Recently on our blog
Matters of Opinion 2017 reveals many important findings that have profound impacts on public affairs, politics and communication.read more
Using CREAM will help promote digital literacy within an organization and guide the way forward for online success.read more
Strategy over scattershot, innovation over inertia… seven must-reads for digital public affairs practitioners.read more