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campaign Archives | Full Duplex Digital Public Affairs
Digital public affairs roundup: January 8, 2016

Digital public affairs roundup: January 8, 2016

The following seven articles spanning the last week are must-reads for digital public affairs practitioners. Emotion marketing and the Triangle of IRE A look at the critical elements to make a connection with others over social media, and how to better address...
Digital public affairs roundup: January 1, 2016

Digital public affairs roundup: January 1, 2016

Happy new year! Here’s hoping you are on the receiving end of the best 2016 has to offer. These seven articles digital public affairs practitioners need to read cover the last week of 2015 as well as fresh news for 2016. How much DPD is spending to change its...
Digital public affairs roundup: August 14, 2015

Digital public affairs roundup: August 14, 2015

Here are seven articles from the past week that digital public affairs professionals should read. The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites A while back we reported on an update to Google’s search ranking algorithms designed to align search...
Are you doing communications risk assessments?

Are you doing communications risk assessments?

The web, particularly social media, has brought with it an abundance of opportunities to communicate and connect. Everyone has an equal opportunity to have their moment. The desire to deliver an impactful message and reach a significant number of people — or to...
What the Sudbury byelection teaches us about online advocacy

What the Sudbury byelection teaches us about online advocacy

I just finished an interview with CBC about the provincial byelection in Ontario. I was asked to comment on an interesting graph that shows trends in “engagement” with content published by the five leading candidates. My take? Likes and shares are...