Achieve public affairs success in the digital age.

  • Identify and connect with relevant stakeholders.
  • Strengthen and support your reputation.
  • Distill hard data from noise.
  • Reach your target audience.
  • Respond to misconceptions and disinformation.
  • Communicate your story to Canadians.

Full Duplex contact info

Mark Blevis
President and digital public affairs strategist
+1-613-762-9704
mark@fullduplex.ca

Mark Blevis

Mark Blevis

President and digital public affairs strategist

Mark specializies in reputation and issues management, digital advoacy, and building engaged online communities. He has worked with companies and organizations in the high-tech, energy, natural resources, healthcare and pharmaceutical, financial services, emergency services, and publishing industries as well as with foreign embassies and Canadian government departments and agencies.

Mark’s first book, TOUCH: Five Factors to Growing and Leading a Human Organization (Dundurn, 2014), examines how the human element drives online success.

Our Work Flow

Build a comprehensive strategy

Knowing whom to address is as critical as knowing what to say. Full Duplex thoroughly researches key participants, opinions and gathering places, threshing the facts from the confusion of misinformation and disinformation. Then we help clients with strategic action based on the best information available.

Manage the issue

To achieve meaningful results, the power and reach of online platforms must be combined with traditional media and public affairs efforts. We develop strategy-driven stories, manage the online information flow and assemble networks to ensure a robust and positive presence.

Measure progress

We check our progress at every stage toward accomplishing our clients’ goals. By setting concrete benchmarks and keeping a steady eye on their value and relevance, we keep pace with the market and maintain focus on the issue and how it evolves for its full life cycle.

Our services

 

Digital Public Affairs

Online Advocacy

Our team designs and manages strategic online campaigns to help you achieve your communications and advocacy goals. We use proven analysis techniques to identify issues, opinions and participants and build coalitions of support.

Digital Public Affairs

Reputation Management

We help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and promote your commitment to corporate social responsibility.

Digital Public Affairs

Issues Management

Preparation is critical to successfully negotiate an online crisis. We provide training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services to help you plan, prepare and respond.

Digital Public Affairs

Analytics & Digital Audits

Full Duplex conducts timely analysis for audience segmentation and targeting, informed decision-making, channel and content strategy, measuring conversion success and identifying trends.

Digital Public Affairs

Social Media Marketing

Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.

Digital Public Affairs

Litigation Support

Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.

Understand.

Be understood.

Transform.

Recently on our blog