By now you’re probably already aware that today is Bell Canada’s annual Let’s Talk Campaign. It’s a brilliantly put-together initiative to help break the stigma associated with mental illness, increase awareness of mental health resources available to Canadians, and to raise money to fund mental health programs.

As of 7:30amET, 184,795 Twitter users have issued
262,431 tweets containing #BellLetsTalk.
(Analysis conducted using Sysomos MAP)

I say the program is brilliantly put-together because it incorporates coordinated mainstream media hits, events, a powerful and packed website, and a reliance on social media.

Most people probably know the campaign only by its hashtag (#BellLetsTalk), one of many that feed the philanthropic component of the campaign. Bell’s hope is that this will actually drive a substantive discussion of mental health related themes. There is some of that; some tweets in which people tell their own stories, or encourage others to be strong and share theirs. There is nearly as many tweets which only encourage retweets to feed the fundraising efforts, and almost as many which simply contain the hashtag once or repeatedly.

Bell’s campaign is packed full of pointers for anyone, or any organization, looking to run a campaign for change. Aside from the obvious integration of traditional and digital efforts, the Let’s Talk website is a near model of perfection. Clean and easy to navigate, it offers many notable features:

These are important resources for individuals and employers alike. One can only hope people actually take the time to review them and maybe even use them.

Heatmap of #BellLetsTalk tweets at 7:30amET (Jan 28)

Heatmap of #BellLetsTalk tweets at 7:30amET generated using Sysomos MAP.

Gender breakdown of #BellLetsTalk Twitter participants at 7:30amET generated using Sysomos MAP.

Gender breakdown of #BellLetsTalk Twitter participants at 7:30amET generated using Sysomos MAP.

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