Digital public affairs blog | Full Duplex Digital Public Affairs

Matters of Opinion 2017: Canada skews digital (#MattersOfOpinion)

Feb 7, 2017

Matters of Opinion 2017 reveals many important findings that have profound impacts on public affairs, politics and communication.

CREAM always rises to the top

Jan 17, 2017

Using CREAM will help promote digital literacy within an organization and guide the way forward for online success.

Digital public affairs roundup: September 30, 2016

Sep 30, 2016

Strategy over scattershot, innovation over inertia… seven must-reads for digital public affairs practitioners.

Digital public affairs roundup: September 24, 2016

Sep 23, 2016

Influence, advocacy, polarization, rebranding and stories… seven must-reads for digital public affairs practitioners.

You’re doing influence marketing wrong: insider tips to do it right

Sep 20, 2016

Influence marketing is not the silver bullet people and organizations want to believe it is. You want to do niche marketing. Here’s how to do it right.

Fact and fiction on the Internet: both just happened right now

Sep 19, 2016

Markam Nolan’s TED Talk How to separate fact and fiction online is as relevant now as it was when he delivered it nearly four years ago.

Digital public affairs roundup: September 16, 2016

Sep 16, 2016

Online abuse, fake news, Cancon, emergency preparedness, CEOs, Q&As and paywalled podcasts…. seven must-reads for digital public affairs practitioners.

Digital public affairs roundup: September 9, 2016

Sep 9, 2016

Emergency communications, blowback, coffee to content, ad-targeting, political views and power players… seven must-reads for digital public affairs practitioners.

Digital public affairs roundup: September 2, 2016

Sep 2, 2016

Good writing, payment processing, Twitter bots, Facebook’s new reality, PR crisis and leading with digital… seven must-reads for digital public affairs practitioners.

Shock and emotion: online advocacy done right

Aug 31, 2016

Two online advocacy campaigns in the distracted driving category that embody the Digital Hierarchy of Needs to get people to stop, think and act.

Digital Advocacy Hierarchy of Needs

Aug 28, 2016

The Digital Advocacy Hierarchy of Needs outlines the foundational requirements for a successful campaign. Your playbook and procedures will make it happen.

Digital public affairs roundup: August 26, 2016

Aug 26, 2016

Disclosure, online advocacy, data & data journalism, campaign podcasting & brand stories… seven must-reads for digital public affairs practitioners.