Here are seven articles from the past week that digital public affairs professionals should read.

BC Hydro’s Twitter strategy kept customers in the dark during storm

Despite a treasure trove of case studies and boatloads of blog posts which provide guidance on how to handle communications in a crisis (including a slew of resources here and here), BC Hydro made itself look very bad through its lackluster efforts to share meaningful information with the public during a storm-caused power outage. That’s too bad because the outage being caused by a storm made it a bit of a freebie, rather than an outage caused by spontaneous equipment failure. But, that’s not the end of the story. Read on…

Twitter users demand BC Hydro pay for spoiled food – for real

Perhaps because of how badly BC Hydro handled its communication efforts, or maybe because some people just feel victimized (and entitled), many BC Hydro clients took to Twitter to demand compensation for food that spoiled during the aforementioned power outage. The result is the story shifted away from BC Hydro, possibly saving someone’s job.

How outrage culture changes the rules for crisis management

And while we’re on the subject of outrage, this article examines the age of outrage and how it creates more opportunities for and accelarates the speed of crises. They had me at “We are no longer yelling at our screens; we are yelling with our screens.” A definite must-read.

Forget Wall St analysis, mine Twitter for trades

Add a new study from Johns Hopkins University to the growing list of organizations that are finding meaningful and valuable financial market data in Twitter. You’ll recall that I included mention of a European Central Bank report on the predictive ‘financial market’ powers of Twitter in an earlier digital public affairs round-up.

7 influencer marketing tips from American Eagle

Influencers. Key influencers. Organizations want to connect with and tap into influencers, sometimes not even knowing what an online influencer really is. Or, how to find them. Or, how to approach and build a relationship with one.

Mobile content: less is more

If your content and presentation don’t suit the platform, you’ll appeal to a much, much smaller audience. We’re moved from ‘location, location, location’ to ‘content, content, content’ to ‘audience, audience, audience’.

On House of Cards

And, to wrap up this end-of-summer edition of the round-up, here’s a link to On The Media’s 13-part series examining the third season of House of Cards. Guided by Brooke Gladstone, pundits, producers and cast members disect the real and the ridiculous of the Neflix series.

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