Unprivate channels, digital trends, Facebook video metrics, creative news, AskTSA, blowback and (mis)communicating nuance… seven must-reads for digital public affairs practitioners.
While this case, and others, deal with criminal activity involving weapons and drugs, this serves as a reminder that everything we thought was private may not necessarily be so. Communicators talk about the impacts of social media in exposing people. Less frequently mentioned is the role of emails and text messages in exposing and incriminating individuals in criminal or unethical activities.
John Kerrison from the New South Wales Government in Australia highlights how mobile devices, Facebook, and content are having a significant impact on how public affairs is practiced.
Facebook is finally expanding our ability to measure the impact of video.
Since the Olympics stopped meaning something to me around 1998 (the IOC’s authoritarian protection of the brand is also off-putting), I’ve gone out of my way to avoid coverage of the events. However, this report’s headline caught my attention and delivered on the promise to dazzle me with creative ways of covering the Olympics. Kudos to the journalists and media organizations for making it interesting!
The TSA continues to innovate customer service and public affairs through social media — and win! Their AskTSA pilot program was such a success helping travelers find answers to important travel questions that the TSA has expanded the program to include Facebook.
A partnership designed to raise funds for the Edmonton airport has resulted in online criticism about elitism. The blowback and resulting media coverage is a double-edged sword since it also raises awareness of the spots, the partnership and the airport’s willingness to enter into these kinds of arrangements. Still, I wonder if the airport authority conducted a communications TRA (Threat and Risk Assessment) about this move so they would be ready for what came.
The US election has put the role of social media in political communication on the front page. Again. Perhaps it’s the forced constraint-based creativity, or our shrinking attention spans. Regardless, you need to think very carefully — and creatively — to communicate nuanced issues online.