Disclosure, online advocacy, data and data journalism, campaign podcasting and brand stories told on social media… seven must-reads for digital public affairs practitioners.
Do you pay influencers for access to their following? Have you paid bloggers to comment on you issue or rate your organization? Seven years after the U.S. Federal Trade Commission shocked the social media world when it issued new guidelines that allow it to issue fines for misrepresentation and false advertising, Advertising Standards Canada is now catching up.
I’ve compiled some great examples and case studies of effective use of digital in healthcare advocacy. There are additional examples of digital advocacy in community and international affairs.
How important is data in being effective and efficient in your advocacy (or political) campaign? VERY!
A great list of resources for journalists (and others) interested in using data to drive storytelling.
Kudos to Hillary Clinton for getting on the podcast wagon. It’s a bit of a rough intro with what seems to be a bizarre case of vocal fry. However, it gets interesting and engaging pretty quickly. It’s a great PR move on her part. Episode two features a fun, relaxed and insightful chat (over beers) between show co-host Max Linsky and Clinton’s running mate Tim Kaine. The question is, how regularly will she podcast?
The transcribed discussion between Camille White-Stern (New York Code Academy), Tal Woliner (Story Partners) and Tiffany Kaszuba (CRD Associates) about digital advocacy, complete with some examples.
Instagram was widely criticized when it rolled out its own version of the Snapchat Stories feature a few weeks ago. Clearly, though, it was a move that made sense. After all, brands (and individuals) have already cultivated sizeable and/or engaged followings on the photo sharing service. Why constantly chase new (or the same) audiences to keep pace with the ever evolving shiny new object syndrome?