Seven articles from the past week that digital public affairs practitioners need to read.

A customer-friendly TSA comes to the aid of fliers on Twitter

Yes. Any organization, even those which have public image problems, can be proactive and appreciated on social media. If the TSA can do it, you can!

This opposition researcher wants to predict your next move

Hockey great Wayne Gretzky has always praised his father for training him to go where the puck will be, rather than chasing it on the path it takes to get there. Expect to hear more about the role of predictive social media technologies in the coming US federal election.

Moderating the Social Media Marketplace of Ideas

Eliot Brenner, the US Nuclear Regulatory Commission’s public affairs director, has shared valuable insight into the importance of blog comments and the need to manage the conduct of participants.

Why government social media isn’t social

A thoughtful examination of why governments are more comfortable with push-communication over social media, and some suggestions on how governments could move to a more social model.

Holcim cements HR engagement with social media

Social media can be powerful for helping an organization manage HR and internal communication. Here’s the story of how cement company Holcim embraced social media to help keep a merger process smooth. As communications and public affairs Susanne Sugimoto noted, “Social media is a perfect fit to do something more with communication.”

E.P.A. Broke Law With Social Media Push for Water Rule, Auditor Finds

The United States Environment Protection Agency is under fire for a political-style social media campaign to promote an Obama administration policy. Mother Jones writer Kevin Drum explains the two deeds that got the EPA in trouble, and why the “crimes” are misdemeanours at best.

People aren’t happy with Europe’s tough new rules for data protection

Controversial new data protection rules still need to be approved by the European parliament. Industry and public interest groups have their own reasons to both like and dislike the new rules. Advertising industry spokesperson Ian Twinn said “The European Parliament has failed to understand the impact of its hard-line political stance. This is the EU at its worst. The end result is a new regulation that is based on five-year-old thinking, sourced from old technology and old expectations.” More information about the proposed changes can be found here.

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