Tomorrow is Christmas Day. So, I’m publishing this week’s digest a day ahead of schedule. Here’s hoping you and yours receive the best the season has to offer, even if it comes with warmer weather and lush grass where I am.
Here are this seven articles from the past week that digital public affairs practitioners need to read.
Australian brigade commander Mick Ryan shares a brilliant collection of social media best practices. This is a must read for anyone building or revising a digital strategy. My favourite point is “The use of social media needs to be a part of a broader public affairs and engagement approach.”
Don’t let this post on use of social media for public safety and emergency services fool you. There is a lot to learn from people who work in fields other than your own. These tips focus on effective use of social media to reach, connect with and inspire action from the public.
Put me down as being on-board with more personalized content and hyperlocal focus for marketing and engagement. I also support the notion of the rise of interest in long form content.
Your public affairs and branding efforts set the stage for how the public will view (and judge) your organization. While DARPA’s logos are meant largely for internal purposes–to support team cohesion–they have a public presence as well. Some of those logos have served DARPA reasonably well. At least one has led to Congress cancelling the funding for an entire project.
New research from Ipsos indicates 68% of Canadians own a smartphone and 58% a tablet. Only 2% access the Internet through mobile devices only. Otherwise, Internet penetration is deep in Canada: 95% have access to the Internet with 91% accessing from home. Only 5% of Canadians do not use the Internet. The link includes a video and infographic.
The campaign to overhaul copyright, licensing and royalties in the music industry has gotten more interesting. Various interest groups (which have not always seen eye-to-eye on some issues) have formed a united front. They’re working on a more coordinated public affairs effort. Expect this campaign to include a significant visibility online.
In discussion about her company’s investment in digital currency company Abra, American Express vice president for public affairs Leah Gerstner noted, “You can imagine a number of potential use cases for this technology in financial services across both business-to-consumer and business-to-business transactions — from international money transfers to stored value.”