The following seven articles spanning the last week are must-reads for digital public affairs practitioners.

Emotion marketing and the Triangle of IRE

A look at the critical elements to make a connection with others over social media, and how to better address external online forces. Applying the principles illustrated in this model will help communicators ensure they are part of the considered opinion and improve their relationships with the public.

Millennials: Self-starting, not self-involved

Millennials are often dismissed as being disengaged and uninterested. It turns out that not only is this a terrible assumption, millennials are maturing and driving change that can’t be ignored. As this article notes, “…almost two-thirds of millennials (65 percent) believe they can make a difference to their local communities.” And, they’re already doing just that.

Millennials set to drive change in real estate market

And another from the millennial files… This should be a wake-up call for a number of industries, businesses and communication disciplines.The cohort of digitally-engaged, social media sharing folks are primed to drive changes in the real estate market. Take this under advisement as you plan your messaging and targeting.

Which Social Media Platforms Offer The Greatest Organic Reach?

Organic reach over social media is declining as services like Facebook and Twitter tweak their hyper-saturated platforms and create conditions that create sustainable revenue streams. Which means, the more popular the platforms become, the more popular your presence becomes, the more likely you’ll find yourself in a pay-to-play situation. And, don’t overlook Google+, Instagram and Pinterest (among others) if the use of these tools support the pursuit of your goals.

How One Digital Agency Created a Record-Breaking Social Media Campaign

Rishabh Dev, founder of the India-based digital agency Mapplinks, shares three tips on how they ran a successful social media campaign for an event to promote a women’s involvement in computer coding.

Google is Microsoft, after all

Politico reports that a familiar mess is unfolding in Brussels, pitting European Parliament against U.S. tech titan Google. While the circumstances are slightly different, this dredges up memories of the 1990s battle with IBM and the 2000s battle with Microsoft.

Data-Driven Targeting of Vulnerable Groups? Be Careful, Says FTC

The US Federal Trade Commission has made news regarding regulations on disclosure of sponsorship by social media users and native advertising. The agency has now issued a report that raises flags about possible discrimination through data-driven targeting.

Share This

Share this post with your friends!