You may be aware of the upcoming municipal election and you may have seen the posts I published evaluating the mayoral candidates and city council candidates in the east end who are online. To make things more manageable, and to avoid making this post too long, I have divided up the municipal wards into different sections. This time, it’s the wards in the central part of the city: Rideau – Vanier (ward 12), Somerset (ward 14), Kitchissipi (ward 15), and Capital (ward 17).
In my first post about candidates for city council, I talked about having contact information on your website and having inactive social media profiles, so I won’t repeat myself. I will, however, talk about Facebook.
One thing I’ve noticed while going through all the candidates’ social media profiles is that many seem to struggle when it comes to Facebook. For whatever reason, people seem to struggle with what to do with their Facebook account, so here are a couple pointers.
1. There is a difference between a Facebook profile and a Facebook page. The key difference is that the former tends to be private, while the latter is public. If you are presenting yourself as a public figure, you should be going the Facebook page route. This will ensure that anyone who comes to your page will be able to see your posts. That’s not to say that you can’t also have a traditional Facebook profile. No one is stopping you from having both. But if you’re looking to use Facebook to get your campaign message out to the public, a page will likely prove a lot more useful than a profile.
2. If I visit your Twitter profile and your Facebook page, I shouldn’t be seeing the same content word for word. It’s very easy to connect your Facebook and Twitter accounts so that content is published simultaneously to both places. That might seem like a good idea, but at the end of the day, it’s not the most effective use of Facebook. Short messages are good for Twitter, but they’re not the best content for Facebook. Instead, post longer messages or images to your page – content that wouldn’t work well on Twitter. Doing so will give your followers a reason to visit your Facebook page and allow you to give them a wider range of information.
Only the candidates who had an online presence were evaluated. Using the criteria below, here is how I graded each of them.
- Is complete information available?
- Are links to social media profiles available and working?
- Is information easy to find?
- Is the candidate’s Twitter biography complete (including photo) and is there a link to the campaign website?
- Do they tweet regularly and engage with potential voters?
- Do they have a Facebook fan page or a profile?
- If they only have a personal profile, are their security settings such that any visitor can see the posts without being a Facebook friend of the candidate?
- Does the candidate post a variety of content?
- Ward 12: Rideau – Vanier
- Ward 14: Somerset
- Ward 15: Kitchissipi
- Ward 17: Capital
|Catherine Fortin LeFraivre||12||A-||A+||B+||A-||—|
|Martin Canning||14||A+||A+||A-||A||Instagram, LinkedIn, YouTube|
|Catherine McKenney||14||A+||A+||C||B+||LinkedIn, Flickr|
|Conor Meade||14||A+||A+||D-||B||Instagram, YouTube, Google+|
|Sandro Provenzano||14||A-||B-||F||C+||LinkedIn, Instagram|
|Lili V. Weemen||14||A-||B+||—||B+/A-||—|
Featured photo: Ottawa Canada September 2010 — Ottawa City Hall/ Hôtel de Ville d’Ottawa 10 uploaded to Flickr by Douglas Sprott