Emotion marketing, millennials, organic reach vs. pay-to-play, campaign tips and data-driven targeting : digital public affairs professionals need to know.
Reputation management, getting noticed, KISSing Trump, and Politwoops is back: the digital public affairs roundup new year edition.
Canadian millennials, mobilegeddon, journey mapping, Bic’s “Think Like a Man” fiasco and more: digital public affairs professionals need to know.
Risk assessments can be the difference between a bold rallying cry to your followers and an offensive act which lands you in the news.
The power of online advocacy is not recognized by taking a simplistic view of obvious metrics.