There’s no question the Throne Speech has dominated today’s #cdnpoli chatter. Tweets mentioning the Throne Speech (#Sft13) ranged from public commentary on what can be expected from the Speech to criticism of the Prime Minister’s apparent Twitter sermon.

The day kicked off with Harper’s speech to his caucus, where only cameras were allowed to enter and no reporters. This led to a number of media organizations refusing to cover the event. Sun Media did attend.

131016-tweet-AaronWherry Parts of the speech was tweeted from Harper’s account, which started with the PM praising his government.

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That was followed by commentary regarding the upcoming Throne Speech, prefacing the series of tweets by saying:

131016-tweet-Harper4Harper’s Twitter account issued 39 tweets today. The last time he was this active was during the cabinet shuffle announcements on July 15 when he issued 51 tweets. His third most-active day on Twitter took place January 28, the Prime Minister’s “Day in the Life” during which his day was documented and shared in a series of videos, photos and text updates. Clearly, the PM’s Twitter usage is largely event driven.

A number of individuals found the number of tweets coming from the PM’s account today was overwhelming.

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It’s interesting to note Governor General David Johnston has barely mentioned the upcoming speech on his Twitter account. While Harper’s account was tweeting about the Throne Speech, His Excellency’s account issued tweets about his upcoming trip to China, for which he will be departing immediately after the Throne Speech is done.



Analysis performed using Marketwired/Sysomos Heartbeat and MAP.

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