Full Duplex digital public affairs
Full Duplex offers the strategic counsel of established public affairs consultancies with the agility and energy of a digital startup.
Reputation and issues management
You need a coherent response that helps minimize the impact to your organization and its leadership. Clear policies and effective communications will help establish a stronger position for any future crisis.
Harness the strengths of online tools and communities. Reach desired audiences, build friendships and energize interest in relevant concerns to help you achieve your advocacy goals.
Your success depends on informed decisions to direct your communication resources. We will provide analysis of your online activities, audience segments, trends and messages, then develop and deliver effective strategies.
Get to know how Canadian opinions are shaped through online information and interactions.
Learn how Canadian opinions are shaped by online information and interactions, and get to know Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for four of its first six months.
Recently on our blog
CSR, advertising, biases, gatekeepers, policies and values: digital public affairs professionals need to know.read more
The stats are in. Canadians, or at least nearly 52K of them, geeked out on the 2016 census, issuing over 65K tweets between May 1 and May 10, inclusive.read more
It’s likely the CASL unsubscribe requirement applies to any retargeting lists built from newsletter and website opt-in subscriptions.read more
The Fort McMurray wildfire reinforces that social media have become the new amateur radio during disasters and for coordinating disaster relief.read more
Innovation advocacy, diplomacy, metrics, customer service, mining Twitter for value and messaging:: digital public affairs professionals need to know.read more
If you measure success by follower counts and likes, it’s time to start measuring success by how full your meeting calendar is.read more