Digital Public AffairsOur team designs and manages strategic online campaigns to help you achieve your advocacy goals. We use proven analysis techniques to identify issues, opinions and participants to build coalitions of support.
Reputation ManagementWe help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and help promote your commitment to corporate social responsibility.
Issues ManagementPlanning and prepation are critical to more successfully negotiate an online crisis. Our team provides training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services.
Data AnalyticsFull Duplex conducts timely analysis for audience segmentation, informed decision-making, channel and content strategy and to measure conversion success and identify trends.
Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.
Social Media MarketingLet Full Duplex be your paid, earned, owned and shared digital marketing partner. We can help you with your creative, distribution, platforms, information architecture and design.
Recently on our blog
CBC’s Susan Ormiston suggested tweets about fictional politics trump those of real-world political events. In fact, Nemtsov took over from House of Cards.
Twitter is reinventing how and why we communicate. And, as this exchange shows, Marc Messier of the Ottawa Fire Service is saving lives with tweets.
Four years ago, I launched what I believe became Canada’s first consulting firm created to specialize in digital public affairs.
Shared passion and ideology can only carry you so far. For an online movement to succeed, it needs a central nervous system.
The real value in online analysis is understanding the trajectory and velocity of content, the characteristics of each participant, and their concerns.
Do you know where your influences are? Analysis of John Baird’s resignation tweet shows how messages travel through Twitter networks and nodes of influence.
Our research reports
The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.
How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.