Full Duplex digital public affairs services
Digital Public Affairs
Our team designs and manages strategic online campaigns to help you achieve your communications and advocacy goals. We use proven analysis techniques to identify issues, opinions and participants and build coalitions of support.
We help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and promote your commitment to corporate social responsibility.
Preparation is critical to successfully negotiate an online crisis. We provide training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services to help you plan, prepare and respond.
Analytics & Digital Audits
Full Duplex conducts timely analysis for audience segmentation and targeting, informed decision-making, channel and content strategy, measuring conversion success and identifying trends.
Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.
Social Media Marketing
Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.
Recently on our blog
User experience, comments as content, ad blockers, email attention and saying no to interviews: digital public affairs professionals need to know.
Data impacts on reputation, mobile advertising, email mistakes, purchase influence and SEO: digital public affairs professionals need to know.
BC Hydro’s move from villian to victim, outrage culture, influencer marketing and mobile: digital public affairs professionals need to know.
Crisis and internal comms, search and tweets, mobile, response and responsiveness: digital public affairs professionals need to know.
Digital lobbying, search engine bias, demographics, data analysis, topic data and more: digital public affairs professionals need to know.
Canadian millennials, mobilegeddon, journey mapping, Bic’s “Think Like a Man” fiasco and more: digital public affairs professionals need to know.
Our research reports
The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.
How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.