Full Duplex digital public affairs services
Digital Public Affairs
Our team designs and manages strategic online campaigns to help you achieve your communications and advocacy goals. We use proven analysis techniques to identify issues, opinions and participants and build coalitions of support.
We help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and promote your commitment to corporate social responsibility.
Preparation is critical to successfully negotiate an online crisis. We provide training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services to help you plan, prepare and respond.
Data Analytics & Digital Audits
Full Duplex conducts timely analysis for audience segmentation and targeting, informed decision-making, channel and content strategy, measuring conversion success and identifying trends.
Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.
Social Media Marketing
Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.
Recently on our blog
Websites, Google+, Twitter, LinkedIn, user research, body language and a good debate: digital public affairs professionals need to know.
The most significant reason businesses fail at social is because they don’t “get” social; they apply anti-social rules to social media.
Seven articles for digital public affairs professionals including Twitter’s predictive powers, media pitching and the power of video.
Risk assessments can be the difference between a bold rallying cry to your followers and an offensive act which lands you in the news.
Chief of Defence Staff Tom Lawson is discovering the cascading crisis as one news cycle makes way for another and his remarks still hang.
General Tom Lawson offended almost everybody yesterday. Twitter, and his crisp and prompt apology, helped him weather the storm.
Our research reports
The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.
How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.