Full Duplex digital public affairs
Full Duplex offers the strategic counsel of established public affairs consultancies with the agility and energy of a digital startup.
Reputation and issues management
You need a coherent response that helps minimize the impact to your organization and its leadership. Clear policies and effective communications will help establish a stronger position for any future crisis.
Harness the strengths of online tools and communities. Reach desired audiences, build friendships and energize interest in relevant concerns to help you achieve your advocacy goals.
Your success depends on informed decisions to direct your communication resources. We will provide analysis of your online activities, audience segments, trends and messages, then develop and deliver effective strategies.
Get to know how Canadian opinions are shaped through online information and interactions.
Learn how Canadian opinions are shaped by online information and interactions, and get to know Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for four of its first six months.
Recently on our blog
If you measure success by follower counts and likes, it’s time to start measuring success by how full your meeting calendar is.read more
Facebook has changed its algorithms again, further favouring pay-for-play reach and engagement, and proving social media and economics don’t mix easily.read more
Emotion marketing, millennials, organic reach vs. pay-to-play, campaign tips and data-driven targeting : digital public affairs professionals need to know.read more
Wither content marketing. This year will be about emotion marketing and the Triangle of IRE.read more
Reputation management, getting noticed, KISSing Trump, and Politwoops is back: the digital public affairs roundup new year edition.read more
Donald Trump and his…er…style of communication offers an endless supply of material for analysis.read more