Digital Public AffairsOur team designs and manages strategic online campaigns to help you achieve your advocacy goals. We use proven analysis techniques to identify issues, opinions and participants to build coalitions of support.
Reputation ManagementWe help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and help promote your commitment to corporate social responsibility.
Issues ManagementPlanning and prepation are critical to more successfully negotiate an online crisis. Our team provides training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services.
Data AnalyticsFull Duplex conducts timely analysis for audience segmentation, informed decision-making, channel and content strategy and to measure conversion success and identify trends.
Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.
Social Media Marketing
Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.
Recently on our blog
Does online activity about the Mike Duffy trial tell us anything about what about the trial is sticking in Canadians’ minds?
What do #canadianbeefapp, #ceta and #senateproblems have in common? They teach important lessons about trending in Canada.
The Y2K bug threatened the end of computing systems. April 21 might be Y2K for your web relevance. Are you ready?
Canada’s Transportation Safety Board (TSB) does a very good job with its online communication, peppered with the odd “occurrence.”
A new report, a CBC debate and analysis of online chatter confirm the claim that Canada’s political system is broken.
Analysis of online activity and Twitter chatter related to Bill C-51 and the March 14 day of action opposing the Bill (performed using Sysomos MAP).
Our research reports
The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.
How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.