digital public affairs, analytics and research

We provide online reputation and issues management, strategic communication and advocacy services.

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We get results

Our success stories cover the spectrum of digital public affairs, online advocacy, reputation and issues management and crisis communication.

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Who are we?

We are a dedicated team of strategists, communication consultants, researchers and analysts, here to help you.

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What do we do?

We help organizations achieve their communication and advocacy goals in the age of high stakes, high speed social media and online networking.

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Advanced understanding

We conduct ongoing research to expand understanding of the role digital tools play in public opinion, public policy and democratic engagement.

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Our blog features articles, analysis, insight and tips from the Full Duplex team.

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Full Duplex digital public affairs services

Digital Public Affairs

Digital Public Affairs

Our team designs and manages strategic online campaigns to help you achieve your communications and advocacy goals. We use proven analysis techniques to identify issues, opinions and participants and build coalitions of support.

Reputation Management

Reputation Management

We help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and promote your commitment to corporate social responsibility.

Crisis Communications

Issues Management

Preparation is critical to successfully negotiate an online crisis. We provide training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services to help you plan, prepare and respond.

Data analytics

Analytics & Digital Audits

Full Duplex conducts timely analysis for audience segmentation and targeting, informed decision-making, channel and content strategy, measuring conversion success and identifying trends.

Litigation Support

Litigation Support

Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.

Social Media Marketing

Social Media Marketing

Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.

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Our research reports

Matters of Opinion

Matters of Opinion 2014

The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.

Idle No More

Idle No More

A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.

Peace, Order and Googleable Government


How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.