Full Duplex digital public affairs services
Digital Public AffairsOur team designs and manages strategic online campaigns to help you achieve your advocacy goals. We use proven analysis techniques to identify issues, opinions and participants to build coalitions of support.
Reputation ManagementWe help organizations prepare for and respond to online reputation challenges. Let us help you build and implement policies, guide internal communications and help promote your commitment to corporate social responsibility.
Planning and preparation are critical to more successfully negotiate an online crisis. Our team provides training, messaging, monitoring, situational awareness, participant identification, issues and sentiment tracking services.
Data AnalyticsFull Duplex conducts timely analysis for audience segmentation, informed decision-making, channel and content strategy and to measure conversion success and identify trends.
Our team has experience supporting legal proceedings and discovery. Let us do your data and evidence gathering, participant identification, and issues, sentiment and trends analysis.
Social Media Marketing
Let Full Duplex be your digital marketing partner for all paid, earned, owned and shared media. We can help you with your creative, distribution, platforms, information architecture and design.
Recently on our blog
Chief of Defence Staff Tom Lawson is discovering the cascading crisis as one news cycle makes way for another and his remarks still hang.
General Tom Lawson offended almost everybody yesterday. Twitter, and his crisp and prompt apology, helped him weather the storm.
Deleting what you publish online is generally a bad idea, except when you need to. Here’s why and how you should delete your content.
Lack of context can create anxiety, confusion and cause misdeployment of limited resources during a crisis.
Some initial analysis of how the election playout out on Twitter, right up to the NDP victory.
Alberta voters are taking to Twitter to share predictions, marvel at the polls and encourage others to vote.
Our research reports
The latest in our research into how Canadian opinions are shaped by online information and interactions, and Canada’s digital public affairs ecosystem.
A comprehensive analysis of Canada’s first large-scale advocacy movement, and the digital thrust that made it national news for most of its first four months.
How MPs are using social media to communicate and engage with Canadians, and the role digital is playing in Canada’s democracy. Our 2014 analysis is available in a series of blog posts.